I happened upon an article that notes that the postmodern label is now 50-odd-years old, so what’s next? Just a short response, the label never made sense for several reasons.

First, the prefix post suggests a new era or paradigm. In and of itself, this is not a problem. The challenge is the root: modern.

Effectively, modern means now, the current era, in the same manner as today sits between yesterday and tomorrow. The problem is that we are employing the term postmodern as if it’s tomorrow but today. Of course, except in jest, tomorrow is never simultaneously today. The notion reminds me of the sentiment captured in the quip when asked ‘When will you do this task?’ ‘I’ll do it tomorrow’. When queried the next day, ‘Why have you not yet done this task?’ and the response is ‘I’ll do it tomorrow’, ad infinitum.

I’ll caption this tomorrow

Modern derives from the Latin meaning ‘just now‘. People have been labelling themselves as modern since at least 1585 when it meant ‘of or pertaining to present or recent times‘. As early as 1500, it meant ‘now existing‘, so more toward ‘extant‘.

My point is that one might be able to retroactively reference post-X in relationship to X, but to name something duratively as post-X simply makes no sense. Add to this the complication that Latour mentions that we’ve never been modern or the further connotation that privileges the term adopter over others. Namely, whilst the West are modern at time-zero, being the height of modernity, some other contemporaneous other does not qualify. The United States are modern—just not Appalacia and certainly not Bangladesh. In a temporal sense, premodern takes on a similar meaning, e.g. Aztec or Mayan civilisations.

Besides the unfortunate naming, ‘postmodern‘ attempts to envelop many thoughts. As I’ve mentioned before, it is most typically pejoratively.

Whist I attempt to align myself with certain so-called postmodern figures, and I use the term myself because it still has some referential value, I do so with reservations and the understanding that it’s a nonsensical notion from the start. Perhaps, I’ll suggest a new solution tomorrow.

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