Anatomy of a Social Media Challenge

As a Social Justice Warrior, I tend to favour diversity and inclusion as a principle. As such, I follow some people who share this interest. In fact, most of these people expend much more energy toward this end than I do. The challenge I am about to convey is that some people don’t read beyond the subject line, and don’t even attempt to assess the underlying claim, let alone the issue at hand.

I recently engaged in a nonsensical interaction that I am sharing and dissecting. It started with this share, an image of the border outline of Nigeria with an overlay caption that reads: “Nigeria becomes the first country to ban white and British models in all advertising”.

I’d like to point out two items in particular. Firstly, the caption is fabricated. I’ll get to the source reference presently. Secondly, the re-poster aptly corrects the caption when he shared it—”Well, all foreign models, but HELL YEAH!”

Nigeria recently passes a law that essentially assesses a tariff or levy on advertising content using non-Nigerian talent. There is no mention of ‘white’ models, though British models would fall under this umbrella. This protectionist law stems from nationalism. I’d guess that ‘white’ people comprise less than one per cent of the Nigerian national population, but I could be wrong. This is well outside my area of expertise.

My response was to say “Down with Nationalism and the Promotion of Otherism.”
I may be misinterpreting myself, but it feels to me that this is denouncing racism and other forms of otherness.

Sabrina responds, ‘Why is not having white models in advertising a bad thing?” and “Isn’t the whole point of advertising [for] people to…see themselves… ?”
In response, I should have pointed out that the initiative had nothing to do with skin colour. Instead, I responded to the second question: the point of advertising is to sell product. Full stop. If people see themselves with the product, then great. Clearly, this comprises a fraction of successful adverts. More common is to make a connection to what they aspire to. It’s not about making a social statement—unless, of course, that social statement will sell more product. If an ad with a white model will sell more product, a business would be derelict not to employ one; conversely, if white models result in lower sales, a business would be foolish not to switch to the more successful vector.

Sabrina really goes off the reservation with her reply, somehow conflating Nigeria with the African continent. Attention to detail is not her forte.

At this point, I feed into her laziness and send her a link to an Al-Jazeera article addressing the law.

She leaves with a parting shot, and I quote: “Have you ever thought about the harm you might cause by playing devil’s advocate and “creating an argument”?”

She’s off course and then attempts to diminish my point by calling it ‘playing devil’s advocate’ rather than admitting that she hadn’t even considered the rationale and possible ramifications. She didn’t even grasp the main point, so I suppose I should forgive her for not noticing secondary and edge cases.

At this point, Dr Perkins adds her voice. Her initial question is valid, and as I responded, the answer is “No”. The race card was introduced by some narrator who didn’t know what game he was broadcasting. But then she goes on to “applaud Nigeria for making a [decision] centering [on] Blackness”, save to say that was not what prompted the decision.

Notice, too, that other people “Liked” the other comments, a testament to the principle of least effort of the bystanders, too.

I recognise that the original post anchored the conversation off the actual topic, but it was also very easy to track down the reference and note the content discrepancy. Granted, this takes time and effort, but so does responding on a thread and then escalating commitment to a non-cause. And for one tilting at windmills to be tossing around accusations of playing devil’s advocate. It’s not a good sign.

But wait, there’s more. I commented on this post on a second thread.

In this case, Dr Anderson suggests that this is just “a country celebrating its own citizens by recognizing their beauty and knowing they can move product just as good, and probably better than white women, to which I responded that this is a testable hypothesis. It’s either true that on balance white models sell more product or black models do. Again, don’t fail to miss the point that none of this is about white versus black models.

Somehow, LinkedIn can’t seem to keep their threads in order, but Ms Rice takes my hypothesis testing point as a support for racism before precipitating to full-on troll mode.

It scares me to see that there are two academic doctors participating in this thread, neither with a trait of attention to detail nor even a fundamental pursuit of evidence.

This is why it is difficult to engage with social media. You have no idea what level a commenter is coming in on. And even when spoon-fed information, they refuse to alter their position. In fact, they tend to double down on their wrongness.
Moving on…

Incidental Racism

I am a racist. Well, to the extent that there is only one extant human race but some choose to construct races out of ethnicities, skin colour, and other allele expressions, I am a racist. It’s difficult to escape the distinction that the perpetrators and targets or victims of these fabricated races.

The haters need to create a target group to feel superior over. The do-gooders need to be able to identify groups who have been harmed or historically underserved. Of course, there is a right way and then there’s this wrong way. In a manner of speaking, it’s an easier effort to broad-brush people into race categories. No mind that they have no basis in biology or in science more broadly. These people have issues with science, mainly because they don’t feel fully included in their designation as soft scient and social science. They get pretty defensive when they get called out as pseudoscience, but if the shoe fits. Playing these race games only underscores the pseudoscience charge.

All of this said—or by this tepid definition—, I am a racist. Here’s why.

I am a racist

When I see a person from a designated group, I consciously reflect: that’s a human who’s been identified as an other—sort of like an endangered species, they need to be protected. Sure they can protect themselves, but they need assistance. Besides, they deserve extra attention because of so many centuries of not only neglect but of malice. Perhaps not that person in particular, but since we’re broad-brushing.

Where my racism comes into play is that I’ll smile and nod; I’ll engage in phatic exchange; I’ll hold a door; I’ll recognise them as a person—as a human; I’ll feel a slight boost of empathy and compassion. I’ll see this person as different, whereas without this constructed designation, I’d only see another person. But I’ve been instructed to see them as different.

Growing up around Boston in the 1970s, a time of desegregation and forced bussing, my best friend was a negro. That’s how we labelled blacks or African-Americans or whatever the latest label is. He was very aware of his colour. We’d joke about it as kids tend to do. He was coloured. I was a cracker. To us, his colour (or race, if you prefer) meant nothing to us.

My family were racist, though they’d deny it. To them, Lenny, my friend, wasn’t an individual. He was a part of that larger race construct. Sure, he was an individual, too. He was my friend who played baseball with me and shot hoops in the driveway. But to me as a child, race didn’t yet exist. I hadn’t yet been indoctrinated into the race nonsense. Lenny may have experienced things differently.

Don’t get me wrong, looking back, Lenny did conform to racial stereotypes. His dad was an absent parent, an alcoholic shipworker, who spent more time at the shipyard and in bars. I barely even saw him. His mum was a large woman, who was very nice to me but was frustrated with her lot in life and the lack of emotional support from her husband.

Lenny was the youngest of three brothers, but he had a younger sister, Karen. His brothers were high school basketball stars, as it were, in a suburb. Tookey was the oldest and tallest. His given name was Raymond, but only his parents called him Ray. Steve* was also a football star, who went on to play at Boston University during the Doug Flutie years.

It wasn’t until I joined the military that I learned about race. This was mainly about the people of colour who had joined the military owning to economic necessity and the promise of a better life. This outlook was not unique to what we now refer to as BIPOC. The majority of enlisted personnel were victims of the system they at least tacitly believed in. If I were to be so bold, I’d say there were two flavours, the bitter and the hopeful. I won’t elaborate further.

Eventually, I moved to Los Angeles and was steeped in Hispanic/Latino culture—primarily from Mexico and Central America. Again, I was an observer. I participated with people connected to this culture. I don’t particularly abide by any culture. I don’t view it as important, but this also means that I have no culture to defend either. Maybe that’s a significant difference. If I’ve got no cultural ego to defend, then I am not threatened by other cultures that I might feel as encroaching.

Don’t get me wrong. Whilst I tolerate cultural expression and say ‘to each their own‘, I do find traditional clothing and rituals to be silly or quaint. But so do I find some of this silly in what would be said to be my cultural heritage, whether ethnically to Norway or nationally to the United States. I’ll spare the commentary.

I picked up enough conversational Spanish to get by—mostly phatic speech and politesse—, so if I am interacting with a Spanish speaker, I will use what words I know: gracias, de nada, compromiso, desculpa, por favor, and even pendejo doesn’t go to waste. I’ve also been known to utter merci, danke, spasibo, xièxiè nǐ, or domo arrigato (mister roboto, cuz let’s be honest here).

This is my racism or my sensitivity to culture. To be honest—and why not be honest, am I right?—, this has not always been without controversy. Arbitrarily, I might spam gracias, merci, or domo to a whitebread American. In most instances, they’ll nod and acknowledge the intent and accept it or respond with no problem, you’re welcome, or even de nada or de rien. I’ve even gotten a German bitte in response to a domo, so I suppose I am not alone.

I think it’s safe to say that most Americans know what grazie or merci mean. Perhaps not domo. In one encounter, I said domo to a non-Japanese Asian and was immediately derided with an I’m not Japanese. From her perspective, she may have felt that she had been homogenised into being Asian and she wanted to be identified as whatever her heritage was. She never shared this information with me. Perhaps she was Korean or Cambodian, Vietnamese or Laotian, Chinese or whatever. But she did communicate that she wasn’t Japanese. She might have been under the impression that from my perspective, I saw that all Asians look alike.

From my perspective, I could have as alternatively exchanged a merci. This would not have likely triggered the same emotional response—I’m not French. On the one hand, I felt bad for triggering her—despite that not having been my intent. On the other hand, I didn’t feel I needed to engage her free-floating rage. So I’m a racist.

In my own defence, studies show that people are more able to discern people within their own ethnicity. I’ve shared this story before. When I lived in Tokyo, I was dating a woman whose dad was Japanese and her mum was Chinese. I had met her once, and I was to meet her at a train station. I’d be lying if I told you I had no trepidation about not being able to recognise her in a crowd. My, perhaps narcissistic, consolation was that she’d recognise me being taller and ‘Caucasian’. I can’t really say ‘whiter’ because although I was brought up to identify Asians as yellow (and Indigenous Americans as red), most Japanese were a lighter shade of pale than I (or most so-called ‘white’ Americans) were. I’ve always been suspicious of these colour attributes, but I won’t go even further down this rabbit hole.

In the end, I see colour. I see the history.

In the end, I see colour. I see the history. Even though my family didn’t even move to the United States until World War II, somewhat exempting me from culpability, I still recognise the injustice that still prevails. With empathy, I want things to be better—to be more inclusive—, but cultural homogenisation is not the approach I support. I support tolerance.

If I feel that a certain costume is silly, so be it. I don’t have to wear it. When I was growing up in the 1970s, I felt that my own clothing options were silly—polyester and bellbottoms? No thank you. This is just a preference thing. I don’t like to wear headcovers—hats or caps. Do I care if you wear a headcover? No. Might I think you look silly? Sometimes. Do you want to know what else I think looks silly? Beards? What’s even worse? Moustaches—or as I am more apt to call them, pornstaches. Am I going to judge you are being less of a person because of any of these? No. I could go on and on about my reaction to certain accoutrements, but I’ll let you in on a secret: I have worked and interacted with people who prefer to present themselves in these ways, and these people have risen to the occasion and disappointed in the same ratio as people who dressed like me or looked more like me, so clearly it’s not a factor.

In summary—and despite the fact that there is only one human race—, I admit to being a racist. I do recognise that negative and positive stereotypes exist, as well as I know that these are vague generalisations. I know white people who can dance and Asians who suck at maths. I know Mexicans who aren’t gardeners and Italians who couldn’t cook to save their lives. I even know black people who can swim—but not my friend Lenny; he can’t swim. Sometimes stereotypes happen to encapture a person.


* As I was writing this, I decided to perform a Google search for Lenny. We lost contact decades ago because he adopted Jehova’s Witness religious beliefs that didn’t allow him to socialise with persons outside of his religion, so we parted ways. But I did locate Steve. I reached out to Steve on LinkedIn. Unless I’m mistaken, we probably haven’t communicated with each other since 1978—that’s 44 years— when he went off to college. I always admired Steve, the way we sometimes admire our big brothers. Steve was Lenny’s big brother, and Lenny looked up to both of his big brothers.

Steve responded on LinkedIn. We exchanged best wishes. Maybe one day I’ll ask him about his experience with race. It doesn’t seem to be a topic one can engage in because of the lack of shared perspective and the hot button triggers just waiting to be tripped.

Identifying Identity

“Si Dieu n’existait pas, il faudrait l’inventer.”

— Voltaire

God knows that I am not interested in God, but in the quoted sentence, ‘If God did not exist, it would be necessary to invent him‘, Voltaire has established a pattern: If X did not exist, it would be necessary to invent X. Identity is a possible X. Time and now are other possible Xs.

I’ll focus on identity. That identity is a social construct may be technically correct, but so what? My position is that identity doesn’t exist, yet people–including me–identify. We search for identities that don’t exist. What I was when I looked is no longer there. And if someone invents a new attribute of identity, we tend to evaluate how we relate to it. Among other things, cognition is a difference engine.

“The mirror is a worthless invention. The only way to truly see yourself is in the reflection of someone else’s eyes.”

— Voltaire

When the concept of race is brought up—as invalid of a concept as it may be—, we assess how we relate to it. Sex, gender, self—it’s all the same pattern.

I’ve written on race identity in the past. Given it’s a fiction for the human species, it’s a moving target even within the realm of identity, a moving target in its own right. In my estimation, race is a conflation of colour, class, and culture—evidently, the 3Cs. So, although I don’t believe the concept of race is valid for homo sapiens sapiens, I still have a sense of what the users of this term mean. Besides colour, which I feel is the primary attribute, couched in this notion is cultural affinity as proxied by national original, another nonsensical notion.

In my case, I was raised as a WASP. My family background is white, Anglo-Saxon (Norwegian), and Protestant (Northern Baptist), so in the US I am afforded privilege. Were I to play it up, I should be able to parlay this into better jobs, better housing in better neighbourhoods, with access to better networks, and on and on. And even though I don’t play that game, I still accrue some of these benefits. Others I eschew. But I have options. This is the nature of privilege.

I don’t identify as white, nor do I identify as black or brown. This mantle is cast upon me. I can deny the notion, but I am helpless. Just as the black person can’t escape being identified as being black, the white person is similarly chained to their whiteness. In the United States, historically, a white person can deny the attribute of white, but simpletons will still consider them as white. But this is not a disadvantage to overcome. Some might argue that with a shifting colour landscape these days are coming to an end, but they haven’t ended yet, to the chagrin of the white folk who want to continue to ride the wave of privilege. People of colour, on the other hand, likely want to see this wave crash (and burn, if that’s possible).

But I’ve gone off the plantation—or is that reservation? No matter. Identity is nothing more than a connected locus of stateless states. It’s an n-dimensional snapshot of everchanging moments. The relationship between identity and identification might be viewed by analogy as the relationship between sex and gender, both social constructions in their own right. As with sex, identity is assigned. Except in rare cases, one doesn’t have the option of denying their biological sex. As with gender, identification is a space where you can self-assess. It’s just as pointless, but it somehow makes us feel better.

As with Voltaire’s quip, if the Self did not exist, it would be necessary to invent it. And invent, we do. As with objects in physical space, there is more absent than there, but that doesn’t prevent us from imagining it as real and present. In the end, identification is a heuristic that has survived as an evolutionary fitness trait. For what it’s worth, it affords us the capacity to differentiate between friends and enemies, us and them. But it also can be over-indexed and lead to unwanted or at least unexpected results. The question is how much energy should one expend on identity formation and assessment?

Racism is Null

I recently engaged in a conversation about racism, and I won’t bore you with the larger debate. Instead, I’ll bore you with two threads.

  1. Taxonomically, modern humans have only one race
  2. Constructively, race is used as a proxy to otherwise justify otherness

Taxonomically, Homo sapiens is the species, and we so-called modern humans are Homo sapiens sapiens, which is an extended subspecies…and extended at that, perhaps a sub-subspecies.

Definitionally, race is an alternative name for a sub-subspecies, so technically, our current instantiation of humanity, version X.whatever, can be considered a race. However, as there are no extant human subspecies, there is clearly no need for racial delineation. The best we can muster is to say we’ve reserved a placeholder in the taxonomy.

To expand, in this taxonomy, Neanderthal and Australopithecus were competing species. Homo sapiens sapiens is meant to differentiate so-called modern humans from prior Homo sapins idaltu, from which we branched.

The summary is that there is no other extant parallel species to Homo sapiens and (clearly) no parallel subspecies to Homo sapiens sapiens.

Yet racists need races to operate on, and unless they are railing about races within other species, they’ve got no dog in this race. What to do?

How does one not only construct races where none exist but also convince others that this delineation is de facto race, if not de jure?

Colour and relatively recent geographical origin serve as good-enough proxies to differentiate classes under the guise of race. They create specious backstories et voilà.

As most people are decidedly neither scientific nor inquisitive, this is an easy feat. And it provides a sort of gossamer other against which to rail. This structure is so permeable, people have tossed religious affiliation into the mix with barely anyone noticing because race is just a code word for otherness.

The question becomes: how does one fight against something that doesn’t actually exist and whose definition morphs and adapts more readily than a virus?

DISCLAIMER: This post was written on my mobile, so it may have more flaws than usual. I reserve the right to edit it substantially when I have access to a full-size keyboard and monitor.