Anatomy of a Social Media Challenge

As a Social Justice Warrior, I tend to favour diversity and inclusion as a principle. As such, I follow some people who share this interest. In fact, most of these people expend much more energy toward this end than I do. The challenge I am about to convey is that some people don’t read beyond the subject line, and don’t even attempt to assess the underlying claim, let alone the issue at hand.

I recently engaged in a nonsensical interaction that I am sharing and dissecting. It started with this share, an image of the border outline of Nigeria with an overlay caption that reads: “Nigeria becomes the first country to ban white and British models in all advertising”.

I’d like to point out two items in particular. Firstly, the caption is fabricated. I’ll get to the source reference presently. Secondly, the re-poster aptly corrects the caption when he shared it—”Well, all foreign models, but HELL YEAH!”

Nigeria recently passes a law that essentially assesses a tariff or levy on advertising content using non-Nigerian talent. There is no mention of ‘white’ models, though British models would fall under this umbrella. This protectionist law stems from nationalism. I’d guess that ‘white’ people comprise less than one per cent of the Nigerian national population, but I could be wrong. This is well outside my area of expertise.

My response was to say “Down with Nationalism and the Promotion of Otherism.”
I may be misinterpreting myself, but it feels to me that this is denouncing racism and other forms of otherness.

Sabrina responds, ‘Why is not having white models in advertising a bad thing?” and “Isn’t the whole point of advertising [for] people to…see themselves… ?”
In response, I should have pointed out that the initiative had nothing to do with skin colour. Instead, I responded to the second question: the point of advertising is to sell product. Full stop. If people see themselves with the product, then great. Clearly, this comprises a fraction of successful adverts. More common is to make a connection to what they aspire to. It’s not about making a social statement—unless, of course, that social statement will sell more product. If an ad with a white model will sell more product, a business would be derelict not to employ one; conversely, if white models result in lower sales, a business would be foolish not to switch to the more successful vector.

Sabrina really goes off the reservation with her reply, somehow conflating Nigeria with the African continent. Attention to detail is not her forte.

At this point, I feed into her laziness and send her a link to an Al-Jazeera article addressing the law.

She leaves with a parting shot, and I quote: “Have you ever thought about the harm you might cause by playing devil’s advocate and “creating an argument”?”

She’s off course and then attempts to diminish my point by calling it ‘playing devil’s advocate’ rather than admitting that she hadn’t even considered the rationale and possible ramifications. She didn’t even grasp the main point, so I suppose I should forgive her for not noticing secondary and edge cases.

At this point, Dr Perkins adds her voice. Her initial question is valid, and as I responded, the answer is “No”. The race card was introduced by some narrator who didn’t know what game he was broadcasting. But then she goes on to “applaud Nigeria for making a [decision] centering [on] Blackness”, save to say that was not what prompted the decision.

Notice, too, that other people “Liked” the other comments, a testament to the principle of least effort of the bystanders, too.

I recognise that the original post anchored the conversation off the actual topic, but it was also very easy to track down the reference and note the content discrepancy. Granted, this takes time and effort, but so does responding on a thread and then escalating commitment to a non-cause. And for one tilting at windmills to be tossing around accusations of playing devil’s advocate. It’s not a good sign.

But wait, there’s more. I commented on this post on a second thread.

In this case, Dr Anderson suggests that this is just “a country celebrating its own citizens by recognizing their beauty and knowing they can move product just as good, and probably better than white women, to which I responded that this is a testable hypothesis. It’s either true that on balance white models sell more product or black models do. Again, don’t fail to miss the point that none of this is about white versus black models.

Somehow, LinkedIn can’t seem to keep their threads in order, but Ms Rice takes my hypothesis testing point as a support for racism before precipitating to full-on troll mode.

It scares me to see that there are two academic doctors participating in this thread, neither with a trait of attention to detail nor even a fundamental pursuit of evidence.

This is why it is difficult to engage with social media. You have no idea what level a commenter is coming in on. And even when spoon-fed information, they refuse to alter their position. In fact, they tend to double down on their wrongness.
Moving on…

Around the World

I was reviewing my visitor stats, and I am happy to see extensive global coverage. North America—particularly the United States is my largest audience—, but South America, Australia, and Eurasia have representation. Africa is a bit spotty, and let’s not discuss Antarctica. I’m not sure about Greenland, but they don’t know about me either. Iceland represents, but not Svalbard, which admittedly, I’ve not heard of before. No offence.

South America is missing Bolivia, Guyana, French Giana, and Suriname. Iran, Afghanistan, and Turkmenistan are absent. Not Yemen or Oman either. I don’t know what I’ve done to North Korea, but they’ve shown me no love. I was hoping for something better from New Caledonia. I’m hoping they come through one of these days.

Africa may be distracted with other pressing issues, but I’m noticing kilometre after kilometre of no love—Niger, Chad, Sudan. Ghana, yes, but Togo and Benin are nos. The region from Western Sahara, Mauritania, Senegal, and Guinea. And the entire middle of the continent. And Tanzania and Madagascar? Forget about it.

If you happen to be visiting from one of these places, drop a note and say hello. If you are from any of the other places, do the same.

Woe Anarchy, Democracy, and the Rest

Think about it: The average person has an IQ of 100. Essentially, half of the people have lower and half have higher. Not a good hand to be dealt. I don’t particularly buy into the whole IQ thing, but it serves this line of logic. Adopting this framework and reflecting on normal or so-called Gaussian distributions, this means (pun initially unintended) that within one standard deviation of the mean, 68 per cent of the population falls, which is to say having an IQ between 85-115.*

Zut Alors!

An IQ score of 100 wouldn’t be that bad if it was calibrated to Einstein or Hawking, but it’s not. The average police officer in the US has an IQ of around 103. Think about it. This is who democracy is asking to be in charge; this is who we expect to make good voting decisions. Amor fati. Memento mori.

Continuing on my It’s People riff, I am further struggling with options. As a Disintigrationist, I don’t feel compelled to provide answers, but as a personal matter, it seems that I am stuck in the middle. Idiocracy was supposed to be satire, but it’s serious.

So, accuse me of being an elitist. Call me a misanthrope. But it’s more patho-anthropy. It’s pity. Dunning-Kruger, be damned. On the one hand, a hierarchical structure leaves us with self-interested opportunists, megalomaniacs and narcissists; on the other, we get to know the political opinions of the Paul Blart‘s and Homer Simpson‘s of the world. And there’s nothing in between.

The Devil You Know

Following Plato’s Republic, the current system presumes a sort of meritocracy that elevates those who excel at politics to rise to the top. Optimistically, this is precisely what happens; pessimistically, this is precisely what happens. This is as good as it gets—self-serving politicos doing all they can to maintain their positions.

But what about the other people? Surely some honourable people are attracted to the political calling, right? Some who make it into the system are spat out by it; some are marginalised; the remainder are corrupted by it.

Then there’s the other side of the coin. There’s something to consider with local democracy. At least you know the idiots you are dealing with, but that’s not really a consolation. Here, Plato noted the benefits of rhetoric.

15 Things You Should Know About Dogs Playing Poker | Mental Floss
Police break up an illegal poker match—doggy style

Given the limited prospects for even a third-tier suboptimal solution, we might be better off by adopting RNG as a ruling system. No boundaries. No parameters. Remove any interference by humans. They’ll only muck it up.

Where to Go from Here

Hyperbole aside, what is the solution? Nazi Germans took a stab at it, but of course, they were idiots, too. Plain and star-bellied Sneetches. Pots calling the kettles black. People have tried literacy testing, income and wealth testing, lots, and any other number of approaches. The challenge is to have a system with no human intervention. Sadly, even this system would necessarily be constructed by humans, so we’re pretty much doomed.


Finally, to silence those who might label me an elitist, no, I don’t think that a society comprised and governed by people only with IQs at and above, say, 160 would fare much better because the problem is broader than facile intelligence.

* If your reaction is ‘but my IQ is in this range’, you may now get my trepidation.