No Better Time Than Now

I saw this first on LinkedIn—that Instagram for personal promotion in a sea of vanity and hubris of all flavours—and had been sourced from Twitter, a more free-form universe.


As the narrative went, this was written by a Parkinson’s-afflicted father to his daughter. There are many ways to interpret this. Ostensibly, it’s in line with Nike’s Just Do It tagline of a few decades back or perhaps Joseph Campbell’s advice to follow your bliss, but what is it?

To me, the it involves socially sanctioned activities, whether in commerce or the arts. If the it is robbing banks or shooting fentanyl, perhaps the drive should rather be suppressed. So the do it or go for it operates within boundaries. Nothing new here.

Then there’s the ‘no time is better than now’—exclamation—bit. Why privilege now? Why wouldn’t it have been a better yesterday or last week or tomorrow?

I love quotes—or they pique my interest—if they interest me. But vapid platitudes annoy me to no end. They are beyond being trite. I suppose I can forgive the person who finds solace in this note, but these almost always preach to the choir. They resonate with the daughter—first on an emotional level owing to the familial connection and next to a connection in worldview. I don’t need to point out the connection between worldview and upbringing. Let’s pretend there is no covariance.

Meantime, whatever you’re doing go for it. Just do it. Or not. Take the path on the left. Or the right. Or just sit and meditate. Or turnaround and try something else. But whatever you do, just do it. There’s no better time than now.

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